In our series The Input, we do a deep dive into these numbers with the help of Spotify experts. However, we’ve found that looking past that number and zeroing in on a few other important metrics is far more informative in measuring the growth and engagement of your audience. Many podcasters believe that focusing on total consumption time is one of the best indicators of success. At Spotify, we offer some key metrics that can help you determine how effectively your podcast is reaching listeners and how well you are holding their attention. Spotify, based in Stockholm, lost the equivalent of $0.79 a share last quarter - narrowed from the year earlier but below Wall Street expectations - on sales of $2.6 billion, up from about $2 billion (Spotify reports in euros).You’ve put your blood, sweat, and tears into a killer podcast-now it’s time to focus on the numbers. Looking ahead, we are optimistic about the underlying trends in the business into 2021 and beyond, however, we face increased forecasting uncertainty versus prior years due to the unknown duration of the pandemic and its ongoing effect on user, subscriber, and revenue growth,” Spotify said. From a revenue standpoint,Īdvertising was negatively affected in the back half of Q1 and persisted throughout the rest of the year. “In 2020, we believe the pandemic had little impact on our subscriber growth and may haveĪctually contributed positively to pulling forward new signups. The company predicted zero to minimal subscriber growth of 155-158 million subs in the first quarter, knocking the stock lower in early trading. It shifted user behavior in 2020 and created a pull-forward effect through the year - including likely from the current first quarter to the fourth quarter of 2020 - as well as impacting new music releases. The pandemic brings “more uncertainty than any normal year,” said Ek.
“It’s a tremendous shift in the company.”Įxecs were cautious about 2021 given uncertainties triggered by Covid-19. Three years ago, Spotify had about 300 people producing content for the platform, he said, in 2021 it will be close to 1,000. Ek didn’t rule out more deals but said the company is now focused mainly on ramping up in-house production capabilities. “We did expect this so have been aggressive with acquisitions,” most recently Megaphone, which closed in December. It’s no surprise that this is happening … we look at this as validation that we are heading in the right direction,” Ek said. “We’re not surprised that something like audio would catch the attention of the big companies. This week, it announced Family Plan price increases across 25 more markets in Latin America, Europe and Canada.Īs podcasting grabs the attention of giants like Amazon, which recently acquired Wondery, Ek was asked on the call if Spotify needs to pursue more M&A to compete. The company noted a wave of price hikes that started in October when it raised the price of its Family Plan in seven markets (Australia, Belgium, Switzerland, Bolivia, Peru, Ecuador, and Colombia and said so far it’s seen no meaningful impacts to churn or customer intake. Spotify also signed 6 podcasts exclusively to our creator support program in Indonesia.Ībout 29% of Spotify subscribers are in North America, 40% in Europe, 21% in Latin America and 11% in the rest of the world. International launches included Caso 63, our first Original in Chile, a first podcast in Telugu, Lifetime NTR (India), and 123 Segundos in partnership with BandNews (Brazil). Internationally, it released 57 new original and exclusive podcasts. launches included Dare to Lead with Brene Brown (Parcast), 10 Songs that Made Me (Spotify Studios), The Ringer Music Show (The Ringer), and The Get Up Morning Show (Gimlet). Spotify had also announced a multi-year partnership with The Duke and Duchess of Sussex’s Archewell Audio, releasing a holiday special episode in December. He gave a shout out to The Joe Rogan Experience, which became exclusive to Spotify in December, for “driving a meaningful uptick in audience.” As of year end, it was the top podcast on the platform in 17 markets and “has stimulated new user additions, activated first time podcast listeners, and driven favorable engagement trends, including vodcast consumption.” WGA East-Represented Gimlet & Parcast Employees Blast Parent Company Spotify In Wake Of Layoffs
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